Search Engine Marketing (SEM)
Increase Your Visibility Online With SEM
Is your website failing to attract targeted traffic? Are visitors quickly leaving your pages? A strong digital strategy is the key to increasing online visibility and reaching new customers. It often means the difference between revenue growth each year or struggling to meet overhead costs.
Billions of searches are made online every single day for a wide range of queries. This includes searches for products or services your company can fulfill. High search engine rankings for relevant keywords is an important part of a digital strategy.
Search Engine Marketing (SEM) is the broad term that refers to making your website visible in the search engines.
The term most often refers to paid placements, contextual advertising, and paid inclusions. There are many strategies for search engine marketing including Google AdWords Pay Per Click campaigns, banner advertising in content networks, and advertising on specific industry-related websites.
Advertising on pay per click platforms such as Google AdWords helps your business:
- Increase product or service sales
- Bring in targeted traffic and qualified leads
- Target a specific region country or city
- Perform market research for keywords
- Test new offers or specials
- Track all campaigns in real time
Managing a campaign can be challenging. There are numerous aspects to consider from keyword research to landing page development. SEM can generate a significant return but can also be a costly endeavour with poor management.
Our team of marketing specialists can help.
We manage your campaign at every step from setup through ongoing maintenance as it is important that your campaign adapts to market forces. Budgets may need to shift over time to better performing areas. The overall performance of the campaign is improved.
Our search engine marketing services include:
- Defining campaign strategies to align with your objectives
- Setting up your account to maximise results
- Researching relevant keywords for your campaigns
- Creative copywriting to develop compelling ads
- Developing high converting landing pages
- Implementing conversion tracking for analysis
- Conducting detailed assessment for future improvement
- Optimising campaigns for better results
We focus on more than just traffic. We take a strategic approach and implement proven strategies to deliver results to your search campaign. This process involves ongoing campaign evaluation and optimisation to maximise returns.
SEM requires consistent effort to generate the best results. Our goal is to develop and implement effective strategies that drive business objectives.
We understand every business has different goals whether it is to generate additional product sales or increase brand awareness. We provide packaged SEM services for small business and custom solutions for larger campaigns.
Our experts work closely with you to develop and implement a strategy that works for your business.
Request a Consultation
Argonyx is a leading digital agency in Brisbane. We offer a wide range of digital marketing services from search engine marketing to social media management. Contact us today to speak to one of our marketing professionals or to request a consultation on our search engine marketing services.